It's getting easier to be green!

It's getting easier to be green, especially in Cincinnati.  Good Friday morning Dan Wells writing, I hope this blog finds you well and in good spirits.

It seems everyone these days is concerned about how they can positively impact the future of the environment (or at least I hope they are) and often that starts with the products they buy. Consumers are now increasing attracted to more "green" options, which in turn, is forcing organizations to reevaluate how they design and manufacture their products.

On Tuesday, I did a liveshot from Greener Stock on Columbia Parkway. http://www.greenerstock.com/ 

It's a one-of-a-kind Resource and Design Center in Cincinnati specializing in natural, non-toxic, and eco-friendly building products for the home and business including wall finishes, flooring, countertops, and water/energy efficiency products.  It's a really cool shop. It inspired this post.

The stats certainly validate this growing "green" trend.

According to a study conducted by independent analyst firm, Verdantix, corporate spending on innovation efforts to push product-level sustainability in 2012 will reach $12 billion in the U.S. and $1.6 billion in the U.K. Another study conducted by Earth 2017 estimates that sustainable products will reach one trillion dollars per year in global annual revenues in 2012, and that number is projected to skyrocket to $10 trillion by 2017.

Most governments globally are doing their part to encourage sustainability through increased legislation and regulations, you read that everywhere.  The bottom line is corporations and companies like "Greener Stock", not governments, however, that are driving the push towards affordable sustainability today.

So what do customers really think about "green" products?

A study conducted by Accenture, a global management consultancy, entitled "The Value of the Sustainable Supply Chain: What Do Consumers Think?" looked at customers' perceptions of companies' sustainability policies and purchases. The study found that customers globally are concerned with companies' environmental and sustainability policies. Nearly two-thirds of the consumers surveyed said their perception of a company is strongly influenced by these policies, with only 10 percent saying such policies has little or no influence.

Interestingly, the consumers' geography greatly affected these attitudes. More than 80% of Chinese and Brazilian consumers say their perceptions are strongly influenced by a company's policies, while only 40% of U.S. and the U.K. felt the same way.

Anyway....Greener Stock is a pretty cool LOCAL company, with great price points.  I just thought if you're in the market to re-think the way you live or want to remodel a home with sustainability in mind check this shop out. http://www.greenerstock.com/

Have a great weekend!

Cheers

Dan Wells